Las Vegas strip name changes
Some of the big names on the Las Vegas strip are heavily considering a name change or an image change in order to help their organizations.
The Las Vegas Sands Inc. who owns the Venetian Resort on the Las Vegas strip and many other locations around the world is thinking about changing their corporation’s name. The corporation wants to cut out the “Las Vegas” out of their name and add something more promising that shows their reach like “International”. If the change occurs the corporation will go from being named The Las Vegas Sands Inc. to being named “Sands Resort International” or just “Sands International”.
The CEO of Las Vegas Sands Inc. feels the change will show the world that the corporation isn’t just limited to one city, Las Vegas. The crippling economy in America has hit Las Vegas hard and removing the city name from a corporations name might save it from being associated with an economically struggling city. With three locations in Macau and a new multibillion-dollar resort opening up in Singapore, the Sands really does have a global reach so a new name could better represent who and what their corporation is.
The Las Vegas Sands Inc. is not the only corporation contemplating a change in name. Along with a possible name change the owners of the Plaza Hotel, which is located in downtown Las Vegas, are implementing a one-year renovation project. With other big names like the Golden Nugget conducting renovations and the economy being as bad as it is these days, there has to be some hard work to stay up to date and keep an organization competitive. The Plaza Hotel is considering changing their name to something like “Union Plaza”. Being that the Plaza Hotel is a big part of the Freemont St. Experience, some parts of the Hotel will stay open while the renovations occur.
The ailing economy led the Tropicana Las Vegas Hotel and Casino to bankruptcy several years ago and now Carl Icahn the main financier for the Tropicana companies got them out of Chapter 11. Currently there is a battle for the all out rights ownership of the “Tropicana” name between the two sections of the Tropicana. The operator of Tropicana Las Vegas and Carl Ichan, whose companies control Tropicana Atlantic City, are battling over rights to the Tropicana trademark. Tropicana Las Vegas Inc. claims they have the rights to the Tropicana trademark according to a Nevada court ruling, however this has not stopped Carl Ichan from suing in order to gain the rights to the Tropicana trademark.
Some organizations are trying to change or lose their names and others are fighting for their names. Either way with a bad economy and fierce competition these change debates might be what is best to help these organizations survive.
Tags: Carl Icahn, Golden Nugget, Las Vegas Sands, Las Vegas strip, Macau casinos, Plaza Hotel, Sands International, Tropicana, Union Plaza, Venetian Resort